Cryptocurrency marketing is essential to thriving in this dynamic market. A proper strategy is vital for any project to get the right words to users. Assembling a practical marketing strategy is paramount for mainnet projects as well as small tokens.
The cryptocurrency space has developed tremendously over the past decade. That said, there are now thousands of new cryptocurrencies popping up every quarter. If you do launch a crypto business, whether it's an exchange or token or an ultra-new blockchain, it's essential to gain traction. Constructing a perfect online marketing system is an outstanding step to boost your project.
Depending on the type of crypto business, one can go for any of the following marketing strategies that suit the cryptocurrency or blockchain business model and potential users.
Tier-1 Cryptocurrency Digital Marketing Platforms
Since the world of digital marketing is boundless, you can be selective to choose the best platform for your token branding. However, when it comes to setting the priority right, you cannot afford to drop vital mediums of your online presence. Here are all the essential crypto-frenzy digital marketing platforms you should be on before you launch your very first crypto project.
Everything in crypto starts with a website. If you don't take your website seriously, how do you expect people to consider your project for investment? Therefore, the first and foremost step is to build a kick-ass project website.
One of the best ways to attract crypto whales and institutional investors is to join and engage with millions of technical users in popular crypto forums. When your project is fundamentally strong, it attracts developers, content creators, publishers, and stakeholders. Having excellent ratings from developers' communities on such forums as BitcoinTalk, GitHub, AltcoinTalk, BitcoinGarden, and CryptoTalk could help your brand build a solid reputation and trust among users, ultimately leading to more investment in your crypto token.
It's a great way to distribute press releases and other important project-related information to users. Collecting emails and running a solid email campaigning can help users engage with your project.
When people connect with your project, they seek timely updates and something new to explore. A blog can be a good start to keep users engaged with your crypto project. If you can post around two articles that relate to your business, it shows that you are active and always provide something exclusive to create a buzz around your project.
The cryptoverse is somehow a game of community. We have seen projects with no real use-case but still thrive in the crypto world. The reason? Because the project community is strong and active. Now, to make this happen, it's important to engage with influencers, be it on YouTube, Telegram, Twitter, Discord, or on any other popular platform. You can reach millions of people by sponsoring your project through influencers. It's also one of the most cost-effective ways to promote your project.
Leverage the Power of Social Media
Social media is a powerful tool of the 21st century when you want to engage with billions of global users. Therefore, cryptocurrency projects must have social media accounts. It's important to keep posting something about your project every single day. Some of the must-have crypto-friendly social media networks are Telegram, Twitter, Discord, BitcoinTalk, Reddit, Medium, LinkedIn, and YouTube. Other than that, you can also go for Facebook, Instagram, Tumblr, SteemIt, and Bitcoin Garden forum. On social media, it's imperative that every question is satisfactorily answered and every noteworthy comment is provided with a proper reaction.
Search Engine, Mobile Apps & Streaming Ads
When you thrive on the above-explained platforms, it's time to boost your brand awareness by leveraging the power of marketing technology and tools. Paid ads on search engines and mobile apps cover a huge share in the field of online advertisements. Well, those are not the only ones, have a look at some trending ad platforms that can help you build your brand and cover more markets.
Search engine ads (PPC)
Paid promotion on Twitter for Business
Article submission on tier-1 crypto blogs
Detailed crypto review on YouTube
In-app & OTT streaming ads
Other Marketing Tweaks to Attract Users
Having an online presence and entertaining communities is sometimes not enough. When you want more people to really get in your boat, you have to give them a reason to do so. That said, trading competitions, airdrops, giveaways, discounts, and staking rewards are just that. When you launch your token on any centralized exchange (CEX), grab the opportunity to list your coin with IEO & marketing package.
By exclusive offers, giveaways, & discounts
Initial Exchange Offerings (IEO)
Launching more token pairs in addition to USDT
Stake & Earn rewards
Trade & Earn Pool rewards
Becoming an event sponsor in high-profile sports
Traditional Marketing Models
When you consider full-scale marketing, it also includes the mediums of traditional advertisements that are not digital. Have a look at some conventional ways to promote your business.
In a Nutshell
Here are some of the top strategies to brand your project and attract potential users. Well, these are not the only strategies to market your token. You can explore many more online marketing mediums to increase your crypto awareness.
That said, the most preferred business promotion method is creating a solid BRAND REPUTATION that stuns users and competitors. After all, a good brand says it all without putting much effort and money into marketing.
Above all, the crucial factor always remains the products/services you offer. People will consider you trustworthy if you work on customer delight and business ethics by serving top-notch products and services. Above all, creating a thriving online community is a key to achieving success in the cryptoverse.